OTNAXS is a private reputation management practice, trusted by executives, family offices, and established businesses worldwide. We accept a limited number of new matters each quarter, so every client receives the full weight of our attention.
Global
Executives & family offices
UAE
Licensed practice
24hr
Personal response
Practice areas
Search Result Removal
Formal suppression of damaging content
By arrangement
Platform Reputation
Review management & dispute
By arrangement
Strategic Media Positioning
Controlled narrative through press
By arrangement
Digital Authority
Long-term search dominance
By arrangement
All fees are discussed privately, based on the matter.
By referral or direct enquiry only
Not sure where your matter fits?
Describe it in a few words and we'll point you to the practice that handles it.
Suggested practice
A suggestion based on the words you typed. Every matter is assessed personally before anything is agreed.
Who we work with
We accept a limited number of new matters each quarter.
OTNAXS works with a small number of clients at any given time. This is deliberate. Every matter receives the full attention it deserves. We do not operate a volume model.
Trusted by executives, family offices and established businesses worldwide
Private individuals
Executives, founders, and public figures managing personal search results
Family offices
Protecting the digital standing of principals and their business interests
Established businesses
Companies facing coordinated attacks, defamation, or reputational crises
Legal & advisory firms
Law firms and consultancies handling matters on behalf of their clients
How a matter proceeds
Structured. Discreet. Documented.
01
Confidential intake
You submit your matter through our private enquiry form. We review it personally within 24 hours. Nothing you share is handled by automation or third-party systems.
02
Assessment & consultation
We advise on what is achievable under UAE law and platform policy, honestly. If your matter does not qualify, we tell you at no charge. We do not take on cases we cannot handle.
03
Private case management
All work is conducted through official channels only. Every action is documented. You receive direct updates, not automated status emails.
04
Resolution & reporting
Full case documentation delivered upon resolution. Where third parties decide, we advise on all remaining options. The matter does not end until every avenue is exhausted.
Practice areas
Four disciplines. One practice.
Each matter is handled by the same team, with the same standard of care, regardless of which service applies.
[Client Name]
[Client Name] | CEO | LinkedIn
[Client Name] | Allegations Surface
[Client Company] | About
Under review
Search Result Removal
Formal suppression of damaging content
View practice area
3.1
11 of 14 policy-violating reviews removed
Platform Reputation
Review management & dispute
View practice area
[Company] closes seed round
Interview: building [Company]
[Company] expands to new markets
Strategic Media Positioning
Controlled narrative through press
View practice area
10x impressions in 28 days
Digital Authority Building
Long-term search dominance
View practice area
OTNAXSOTNAXS
Private Reputation Management, Dubai
Our standard
Discretion is not a feature. It is the foundation.
The nature of reputation management demands absolute confidentiality. We do not discuss client matters. We do not reference engagements in marketing. Every case we take on is handled as if it were the only one.
Our compliance with UAE law (the Cybercrime Law, PDPL, and Consumer Protection Law) is not a selling point. It is the baseline from which every case is assessed.
All matters handled with absolute discretion
Licensed and fully compliant in the UAE
Official channels only, no workarounds
Personal response within 24 hours
Honest assessment before any engagement
PDPL-compliant data handling
Full documentation throughout every case
We decline cases we cannot win
Private enquiry
Your situation deserves a considered response, not a form letter.
We read every enquiry personally. You will hear from us within 24 hours, with a direct, honest assessment of what we can do and what we cannot.
Response
Within 24 hours, personally
Discretion
Every matter treated as confidential
Assessment
Honest, at no charge
Practice areas
Four disciplines. One standard of care.
Every matter we accept is handled with the same level of attention, documentation, and discretion, regardless of which practice area applies. Fees are discussed privately during the initial consultation.
Search Result Removal
Formal removal of damaging search results through Google’s official Legal Help Centre. Private information, defamatory content, doxxing, outdated material, and court-ordered removals.
Platform Reputation Management
Formal dispute and removal of policy-violating reviews. Coordinated attacks, fake review campaigns, and competitor interference across Google, Trustpilot, TripAdvisor, and more.
Strategic Media Positioning
Professional press distribution to UAE, Gulf, and international media. Creates verifiable positive coverage that ranks for your name and controls what people find first.
Digital Authority Building
Deployment of thousands of search-optimised articles to your domain. Builds lasting domain authority, drives organic traffic, and suppresses unwanted results over time.
Not sure which practice area applies to your situation?
Submit a brief description. We will assess it within 24 hours and advise on the most appropriate approach at no charge.
Practice area: Search Result Removal
Search Result Removal.
Formal removal requests through Google’s official Legal Help Centre for results meeting legal or policy-based eligibility criteria. Every submission is prepared as a complete legal argument, not a basic online form.
What this looks like in practice
Before and after a successful removal.
A representation of what happens to a damaging search result after Google processes a successful removal request through the Legal Help Centre.
google.com/search?q=[Client Name] CEO allegations
[Client Name] CEO allegations
AllNews
About 1,240 results (0.42 seconds)
example-site.com › articles
[Client Name] | Allegations Surface
Unverified reports claim that [Client Name], CEO of [Client Company]... not proven in any court...
example-forum.net › thread
Anyone know about [Client Name]? | Forum
Thread started 3 years ago. 47 replies. Someone posted documents claiming...
Founded [Client Company] in 2009, expanded across six countries...
gulf-news-outlet.com › interviews
[Client Company] CEO on regional expansion
Gulf Business spoke with [Client Name] about the company’s expansion...
The unverified content ranked above LinkedIn, the first thing seen by anyone searching this name.
Grounds for removal we work with
Private personal information: national ID, financial account numbers, home address
Doxxing content: personal data published with intent to facilitate harm
Non-consensual intimate images or deepfakes
Outdated content no longer reflecting reality
Cached pages already removed at source
Court-ordered removals
Copyright and trademark violations via DMCA
Honest limitations
Accurate factual content in the public interest cannot be removed
Legitimate journalism and verified news reporting
Genuine court records
We will tell you clearly during assessment if your content does not qualify. We do not take fees for cases we cannot advance.
How we handle your matter
Private assessment of your URLs and legal grounds
Full documentation and legal argument preparation
Submission through Google’s official Legal Help Centre
Personal follow-up, not automated tracking
Appeal management if initially declined
Full case documentation delivered on conclusion
Success rate & honest expectations
Google decides all removals independently. No practice can guarantee outcomes. Based on our case history, our track record on eligible matters is strong. We only accept matters we believe we can advance, and we are direct about this before any engagement.
Fees
From USD 1,500 per URL
The final fee depends on the nature and complexity of the matter and is confirmed during the initial consultation. There is no charge for the initial assessment.
How a matter proceeds
Every step, from first contact to resolution.
What happens at every stage of a search result removal matter.
You make contact
Confidential intake
You submit your matter through the private enquiry form. Describe the content and why it is harmful or inaccurate. No commitment required at this stage.
Confidential from the first message
Personal assessment
We review the URLs and assess the legal or policy grounds. We advise honestly on whether the matter qualifies and the realistic likelihood of success, before any engagement.
Within 24 hoursNo charge if it does not qualify
You confirm and engagement begins
In progress
Documentation & legal argument
We prepare the complete submission: evidence, written legal argument tailored to the specific grounds, and every document required by Google’s Legal Help Centre.
1 to 3 business days
Official submission
Submitted through Google’s official Legal Help Centre only. No workarounds. All documentation included in the submission.
Official channel only
Personal follow-up
We monitor Google’s response personally and update you directly. If additional information is requested, we handle it immediately.
Typically within 20 working days
Google responds
Resolution
Content removed
Google removes the result. Full case documentation delivered. The matter is closed with a complete record of every action taken.
Strong track record on eligible matters
If declined, we appeal
We prepare and submit a formal appeal. If unsuccessful, we advise on alternative strategies. The matter does not end until every option is exhausted.
Appeal included, no additional charge
Practice area: Platform Reputation Management
Platform Reputation Management.
Formal dispute and removal of policy-violating reviews across major platforms. Not every negative review qualifies. We assess each one against platform policy and only advance those with a genuine case.
What this looks like in practice
Before and after a successful dispute.
google.com/maps › [Restaurant Name] Dubai
[Restaurant Name]
Restaurant in Jumeirah, Dubai
3.1
★★★☆☆
342 reviews
A
Account created today
2 hours ago
★☆☆☆☆
Worst experience ever.Flagged for new account, same-day pattern
B
B. Hassan (1 review)
3 hours ago
★☆☆☆☆
Zero standards.Flagged for coordinated activity, 14 simultaneous
F
Fatima K.
3 months ago
★★★★★
Incredible food. Will definitely return.
M
Mohammed R.
1 month ago
★★★★★
Excellent experience. Highly recommend.
F
Fatima K.
3 months ago
★★★★★
Incredible food. Will definitely return.
14 fake reviews dropped the rating from 4.6 to 3.1 in hours. After formal flagging, 11 of 14 were removed and the rating recovered to 4.4.
Grounds we advance
Fake reviews: non-customers, fabricated accounts
Coordinated attacks: multiple simultaneous reviews from suspicious accounts
Competitor or ex-employee interference
Demonstrably false factual claims
Harassment, hate speech, personal information disclosure
Off-topic or clearly misplaced reviews
Platforms
Google Business Profile
Trustpilot
TripAdvisor
Glassdoor
Facebook & App Store
Success rate & honest expectations
Based on our case history, our track record on policy-violating reviews is strong. We assess every review against platform policy before any engagement and tell you clearly what qualifies.
Fees
Fees are discussed privately and depend on the number of reviews and platforms involved. No charge for the initial assessment.
Practice area: Strategic Media Positioning
Strategic Media Positioning.
Professionally written press releases distributed to a curated network of UAE, Gulf, and international media, establishing verifiable positive coverage that ranks for your name and controls the narrative people encounter first.
Featured in regional business media. 4,812 connections.
Before: 84 results, a negative forum thread on page one. After distribution: two major publications rank above it immediately.
What we handle
Company announcements: launches, partnerships, expansion
Executive appointments & leadership changes
Funding rounds & financial milestones
Awards, recognition & certifications
Crisis response & narrative clarification
Personal brand & executive positioning
Distribution network
Leading UAE English-language media
Gulf Business, Arabian Business & regional press
Official UAE state news wires
AP and Reuters partner networks
Google News indexed within hours
All content must be factually accurate and verifiable. Required by UAE Consumer Protection Law and Emirates Media Council regulations.
Fees
Fees depend on the distribution scope, outlet categories, and the nature of the matter. Discussed privately during the initial consultation. No charge for the assessment.
Practice area: Digital Authority Building
Digital Authority Building.
Deployment of thousands of search-optimised articles to your domain. Builds domain authority that compounds over time, driving sustained organic presence and suppressing unwanted search results at scale.
Scale & investment
Four tiers. All fees by arrangement.
Foundation
Up to 400 articles
Ideal for establishing initial domain authority and keyword coverage
Most requested
Growth
Up to 1,000 articles
Substantial keyword dominance across your entire subject area
Authority
Up to 2,500 articles
Market-leading presence across thousands of search queries
Indexing takes 2 to 4 weeks depending on Google’s crawl schedule. We do not guarantee specific rankings. We guarantee quality, keyword-optimised content and organic traffic growth that compounds over time.
Every engagement includes
Full website audit: speed, structure, crawlability
Keyword research via Google Keyword Planner
People Also Ask extraction for your niche
Unique, search-optimised articles per keyword
Internal linking across all articles
Indexing setup to accelerate Google discovery
Sample articles reviewed before deployment
Performance review after 30 days
Fees
Fees are discussed privately and depend on the tier and scope of work. No charge for the initial consultation and site assessment.
About
OTNAXS OTNA Marketing Management L.L.C
A private reputation management practice based in Dubai, UAE. We serve a limited number of clients at any given time, by design.
Why we work the way we do.
Most reputation management firms operate as volume businesses. They take every case, charge modest fees, and give each one a fraction of the attention it deserves. The results reflect that.
We made a different choice. We accept a limited number of matters, charge fees that reflect the genuine complexity of the work, and give every client direct access to the people handling their case, not an account manager reading status updates from a dashboard.
We do not take on cases we cannot win. If your matter does not qualify under UAE law or platform policy, we tell you directly, at no charge, and advise on what alternatives exist.
Every action we take is through official channels only. Documented, defensible, and compliant with UAE law from the first step to the last.
info@otnaxs.com, Sunday to Thursday, 9am to 6pm GST
Registered under UAE commercial law. Fully compliant practice.
PDPL compliant
Client data collected with consent, used solely for the matter at hand, never shared with third parties.
Strong track record
Based on our case history across all four practice areas. We are transparent about what is achievable before any engagement.
Absolute discretion
We do not reference client matters in marketing or communications. Every engagement is treated as strictly confidential.
Limited capacity
We work with a small number of clients at any given time. This is how we maintain the standard our clients expect.
FAQ
Direct answers to direct questions.
The practice
OTNAXS is a private reputation management practice based in Dubai, UAE. We handle search result removal through Google’s Legal Help Centre, formal review dispute across major platforms, strategic press release distribution to UAE and international media, and large-scale digital authority content deployment. All through official, documented channels only.
Because reputation matters require genuine attention. We do not operate a volume model. Every client gets direct access to the people handling their case, personal updates, and the full weight of our attention. That is only possible with a limited caseload.
No. Anyone who tells you otherwise is not being honest. Google, review platforms, and media outlets make their own decisions. What we guarantee is the quality and diligence of our work. Based on our case history, our track record across all four practice areas is strong. We only accept matters we believe we can advance, and we say so directly before any engagement.
Absolutely. We do not discuss client matters with anyone outside the engagement. We do not reference cases in marketing or communications. Your data is handled in full compliance with the UAE Personal Data Protection Law, collected with consent, used solely for your matter, and never shared with third parties. It can be deleted at any time on request.
Yes. Every matter receives a personal assessment before any engagement. If your situation does not qualify under UAE law or platform policy, we tell you directly, at no charge. We do not take fees for matters we cannot advance.
Within 24 hours, personally. Not an automated confirmation, but a substantive response from the team handling your matter.
Fees
Fees are discussed privately during the initial consultation and depend on the nature, complexity, and scope of the matter. Search result removal starts from USD 1,500 per URL. There is no charge for the initial assessment.
Because no two matters are identical. A search result removal involving a single cached page is a different matter entirely from a multi-platform coordinated attack involving ongoing management. Publishing a price list would either misrepresent the cost of complex cases or deter straightforward ones. We prefer to have an honest conversation.
Practice areas
Private personal information (national ID, bank accounts, home address), doxxing content, non-consensual intimate images, outdated material, content already removed at source but still cached, court-ordered removals, and copyright or trademark violations. We cannot remove accurate factual content serving a legitimate public interest, regardless of how damaging it may feel.
Only if it genuinely violates platform policy: fake accounts, coordinated attacks, demonstrably false factual claims, harassment, or off-topic content. A negative but honest review is not removable, and we will not attempt it. UAE Consumer Protection Law protects genuine customer feedback. We tell you this upfront.
We prepare and submit a formal appeal. If the appeal is also unsuccessful, we advise on alternative approaches, typically strategic media positioning or digital authority building to push the content down organically. The matter does not end with a denial.
Have a specific question?
Every enquiry receives a personal response within 24 hours.
Legal
Terms of Engagement.
Last updated June 2025. Governed by the laws of the United Arab Emirates
1. Company information
These Terms are entered into between the client and OTNAXS OTNA MARKETING MANAGEMENT L.L.C, licensed under UAE law to provide reputation management services.
2. Services
OTNAXS provides four practice areas: Search Result Removal, Platform Reputation Management, Strategic Media Positioning, and Digital Authority Building. Fees are discussed and agreed privately for each matter. No standard price list applies.
3. No guarantee of outcome
OTNAXS does not guarantee any specific outcome. All removal decisions are made solely by relevant third-party platforms. OTNAXS guarantees the quality, diligence, and compliance of its submissions. Based on our case history, our track record across these matters is strong. We only accept matters we believe we can advance, and we advise honestly when we do not. Compliant with Federal Law No. 15 of 2020 on Consumer Protection.
4. Client obligations
By engaging OTNAXS, the client confirms that all information provided is accurate; the client has the legal right to request the actions proposed; the client is not seeking to suppress factually accurate public interest content; and the client will not use OTNAXS services in violation of UAE Federal Decree-Law No. 34 of 2021 on Cybercrime.
5. Compliance
All services comply with UAE Cybercrime Law (Decree-Law No. 34 of 2021), UAE Personal Data Protection Law (Decree-Law No. 45 of 2021), Consumer Protection Law (Federal Law No. 15 of 2020), and Emirates Media Council regulations.
6. Confidentiality & data
Client data is collected with explicit consent, used solely for the agreed matter, never shared with any third party, and may be deleted at any time by emailing info@otnaxs.com. All handling complies with UAE PDPL.
7. Prohibited engagements
OTNAXS will not act to remove factually accurate public interest content; suppress legitimate court records; flag genuine honest reviews; distribute press releases containing false information; or assist in any action violating UAE law.
8. Fees & payment
All fees are agreed in writing prior to commencement. Fees are non-refundable once substantive work has commenced, except where OTNAXS determines a matter does not qualify before any such work is performed.
9. Limitation of liability
OTNAXS’s liability shall not exceed the fees paid for the specific matter. OTNAXS shall not be liable for decisions made by Google, review platforms, media outlets, or any other independent third party.
10. Governing law
Governed by the laws of the United Arab Emirates. Jurisdiction: courts of the UAE. Legal notices: info@otnaxs.com
Private enquiry
Every matter begins with a conversation.
Write to us directly. We respond personally within 24 hours with an honest assessment of what we can do and what we cannot. There is no charge for the initial consultation.
Email
info@otnaxs.com. We reply personally within 24 hours, Sunday to Thursday
Business hours
Sunday to Thursday, 9am to 6pm Gulf Standard Time (GST, UTC+4)
Dubai, UAE
Licensed and operating in the UAE. Serving clients across the Emirates and internationally.
Strictly confidential
All case details are treated as strictly confidential under our PDPL-compliant privacy practice.
Free initial assessment
We review every case before quoting. If your situation does not qualify for the service requested, we will tell you clearly, at no charge.
Google Deindex Request
Tell us about the content you need removed from Google. The more specific you are, the faster we can assess your case.
Review Management
Tell us about the reviews you believe violate platform policies. We will assess each one and advise on what qualifies for formal flagging.
Press Release Brief
Tell us about your announcement. All press releases must be factually accurate. We will advise on the best framing and distribution strategy.
Digital Authority Content Scaling
Tell us about your website and traffic goals. We will assess your niche, run keyword research, and recommend the right package.
General enquiry
Case studies
Real cases. Real outcomes.
All clients are anonymised to protect their privacy. These are representative of cases we handle regularly in the UAE. Outcomes vary and no result is guaranteed, but these show what is possible when a case qualifies.
Case 001: Google Deindex, Dubai
CEO targeted by unverified fraud allegations
Technology company founder in Dubai. Results within 5 weeks.
Successful
Declassified
The situation
A Dubai-based technology CEO had two search results appearing on page one for their name: an article on a third-party site containing unverified fraud allegations, and a forum thread referencing the same claims. Neither had been proven in court. Both had been live for three years and were the first things anyone saw when searching the client's name.
What we did
We assessed both URLs against Google's removal policies and identified grounds under the “information no longer accurate or relevant” policy combined with privacy grounds for the personal information included in the article. We prepared a full legal argument, documented the absence of any court finding, and submitted both removal requests through Google's official Legal Help Centre within three business days.
The outcome
Google approved the removal of both results within five weeks. The client’s LinkedIn profile and their company's official website now occupy the top positions. A press release we subsequently distributed for a business expansion announcement further strengthened the positive search presence. The client reported a measurable improvement in investor meeting outcomes within three months.
2 URLs removed5 weeks
Case 002: Review Removal, Abu Dhabi
Medical clinic hit by coordinated fake review campaign
Private clinic in Abu Dhabi. 11 of 14 reviews removed, rating up from 3.1 to 4.4.
Successful
Declassified
The situation
A well-regarded private medical clinic in Abu Dhabi contacted us after its Google Business Profile rating dropped from 4.6 to 3.1 stars in less than 48 hours. Fourteen 1-star reviews had appeared almost simultaneously, all from accounts with no prior review history. The clinic had no record of the reviewers as patients. Booking enquiries dropped noticeably within the first week.
What we did
We audited all fourteen reviews against Google's review policies. Twelve showed account creation dates within 72 hours of posting, no prior review history, and language patterns consistent with a coordinated campaign. We compiled a structured evidence package for each review documenting the violation type, the policy grounds, and the supporting evidence. Formal flagging requests were submitted through Google's official review management system.
The outcome
Google removed 11 of the 14 flagged reviews within 10 days. The three retained reviews did not meet the specific threshold for removal under Google's policies. We advised the client on this honestly before they committed. The clinic's rating recovered to 4.4 stars. We subsequently helped the clinic set up a process for encouraging genuine patient reviews to further strengthen their profile.
11/14 removed10 daysFrom 3.1 to 4.4 stars
Case 003: Press Release, Dubai
Entrepreneur with negative forum thread dominating search results
Logistics startup founder in Dubai. 2 major publications ranked above forum thread within 4 days
Successful
Declassified
The situation
A logistics startup founder preparing for a Series A fundraise had a business gossip forum thread appearing on page one of Google for their name. The thread contained unverified claims about a previous venture and was nearly four years old. The deindex assessment determined the content was unlikely to qualify for removal as it contained opinions rather than demonstrably false factual claims. We recommended a press release strategy instead.
What we did
The client had recently closed an AED 12M seed round, a legitimately newsworthy event. We wrote a press release to AP Style standards announcing the funding and the company’s GCC expansion plans, with a quote from the founder. We distributed to a curated list including two major Gulf regional business publications, an international wire service, and four sector-specific logistics and supply chain outlets.
The outcome
Both Gulf regional publications indexed in Google within 4 hours. By day 4, one ranked above the forum thread for the client's name, and by day 9, both did. The Series A close was subsequently announced six weeks later with the earlier coverage used as reference material in investor materials. The founder described the press release as “the best preparation we could have done before that round.”
Forum thread suppressed4 days to rank
Case 004: Digital Authority Content, Dubai
E-commerce brand with near-zero organic traffic
Luxury goods e-commerce in Dubai. 1,000 articles, 10x impressions in 28 days.
Successful
Declassified
The situation
A Dubai-based luxury goods e-commerce brand had been operating for 18 months with strong social media presence but almost no organic Google traffic. Their website had under 15 indexed pages. All customer acquisition was through paid social and influencer partnerships, making margins very thin. They needed domain authority and keyword coverage to compete with established players in their niche.
What we did
We ran a full site audit, identified 3 technical crawlability issues affecting indexing, and extracted 1,100 keyword targets across their product categories, buyer intent queries, and informational terms. We deployed 1,000 search-optimised articles across WordPress, each uniquely targeting a specific keyword cluster with proper internal linking architecture. Indexing tools were used to accelerate discovery.
The outcome
Google Search Console showed impressions growing from day 3 of deployment. By day 28, total impressions had increased 10.4x compared to the prior 30-day period. By month three, the site was receiving consistent organic traffic for 340+ keywords. The brand reduced paid social spend by 30% over the following quarter while maintaining the same revenue level.
10.4x impressionsDay 3 first results340+ keywords ranking
All cases are anonymised
Recognise your situation?
Complimentary assessment. We review your situation and tell you honestly what is achievable before you commit to anything.
For professional firms
White-label reputation for your clients.
Law firms, PR consultancies, family office advisors, and wealth managers refer matters to us on behalf of their clients. We handle everything. Your name stays front. Our name stays out of it entirely if you prefer.
How it works. Simple by design.
01
You identify the matter
Your client has a reputation issue
A damaging search result, a coordinated review attack, a narrative that needs to be controlled, or a digital presence that needs to be built. You see what’s needed, and we make it possible to deliver.
02
You refer the matter
We assess it within 24 hours
Send us the brief by email or through the contact form. We review it personally, assess what’s achievable, and respond with a clear recommendation and wholesale fee. Your client’s identity is protected throughout.
03
We handle everything
You present the outcome
We manage the matter end to end. You receive a client-ready report. OTNAXS branding appears nowhere unless you choose otherwise. The relationship between you and your client is yours entirely.
What partners receive
Wholesale fees on all four practice areas
Fully white-label delivery with no OTNAXS branding
Personal 24-hour assessment on every matter referred
Client-ready reports you can present directly
Direct contact, not a ticketing system
No volume commitments required
Full UAE legal compliance on every matter
Who we work with
Law firms handling defamation & privacy matters
PR consultancies managing executive reputation
Family office advisors protecting principal profiles
Wealth managers with UHNW clientele
Corporate affairs & communications teams
Crisis management consultants
You set your own fee to the client. We quote you wholesale. The margin is yours.
Wholesale fees & terms
We discuss partner fees privately. Email us to receive the rate structure and partnership terms.
The matters we handle are, by nature, sensitive. How we treat your information is not a legal afterthought. It is central to how we operate. These terms reflect that.
Effective June 2025. Governed by the laws of the United Arab Emirates
Our practice is built on discretion. The same standard we apply to your reputation matter, we apply to your personal data. We collect only what is necessary, use it only for your matter, and protect it as if it were our own.
1. Who we are
OTNAXS OTNA MARKETING MANAGEMENT L.L.C is a reputation management practice based in Dubai, UAE, licensed under UAE commercial law. We are the data controller in respect of information you provide to us. Contact: info@otnaxs.com
2. What we collect and why
We collect only information directly relevant to your matter. This includes:
Identity and contact information: your name and email address, provided at the point of enquiry. Required to correspond with you personally.
Matter details: the content of your enquiry, including URLs, platform references, and context you choose to share. Used solely to assess and handle your matter.
Correspondence: all communications between us in relation to your matter. Retained for case documentation and legal compliance.
We do not use tracking pixels, behavioural analytics, or any third-party data collection on this site. We do not collect payment information directly. All financial transactions are handled through verified, compliant payment processors.
3. Legal basis for processing
We process your personal data under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) on the following grounds:
Consent: provided by you when you submit an enquiry.
Contractual necessity: to fulfil the terms of any engagement we enter into with you.
Legitimate interest: to maintain records for legal compliance and to protect ourselves in the event of a dispute.
4. How we protect your information
All data is stored securely and accessible only to the individuals directly handling your matter. We do not share your information with any third party except where strictly required to perform the service, for example, where a submission to Google’s Legal Help Centre requires your name and URL to be included in a formal request, which you authorise by engaging us.
We do not sell data. We do not share data for marketing purposes. We do not share data with any analytics platforms, data brokers, or advertising networks.
5. Retention
We retain matter documentation for a minimum of five years from the conclusion of an engagement, as required for legal compliance under UAE law. Enquiry communications where no engagement follows are retained for twelve months, after which they are permanently deleted.
6. Your rights under UAE PDPL
You have the right to: access the personal data we hold about you; correct inaccurate data; request deletion of your data where there is no legal requirement to retain it; withdraw consent at any time; and lodge a complaint with the UAE data protection authority.
To exercise any of these rights, email info@otnaxs.com with the subject line “Data Request.” We will respond within 14 days.
7. Cookies
This website uses no third-party cookies. No tracking, advertising, or analytics cookies are set. The only technical storage in use is session-based and limited to site functionality.
8. Changes to this policy
We will notify you of any material changes to this policy by email if you are an active client. The current version is always available at this address. Last updated: June 2025.
These terms govern the relationship between OTNAXS and every client we work with. They are written plainly, because clarity protects both parties. If you have questions about any of them, ask before engaging.
1. The practice
OTNAXS OTNA MARKETING MANAGEMENT L.L.C is a reputation management practice licensed in the UAE. We provide four practice areas: Search Result Removal, Platform Reputation Management, Strategic Media Positioning, and Digital Authority Building. Each engagement is agreed individually in writing before any work commences.
2. Engagement process
No engagement commences until the scope, fees, and expected approach have been agreed in writing between both parties. A written confirmation from OTNAXS constitutes the binding agreement. Verbal discussions, including during the initial consultation, do not constitute a commitment on either side.
3. No guarantee of outcome
OTNAXS does not guarantee any specific outcome. All decisions regarding the removal of search results, reviews, or other content are made solely by independent third parties (Google, review platforms, media outlets) over whom we have no control and make no representations.
What OTNAXS guarantees is the quality, diligence, and legal compliance of every submission made on your behalf. Our track record across previous cases is strong. We only accept matters we believe we can advance, and we are direct about this before any fee is charged.
4. Client obligations
By engaging OTNAXS, you confirm that:
All information provided to us is accurate and complete to the best of your knowledge.
You have the legal right to request the actions being taken on your behalf.
You are not seeking to suppress content that is factually accurate and serves a legitimate public interest.
You will not use our services in violation of UAE Federal Decree-Law No. 34 of 2021 on Cybercrime or any other applicable law.
We reserve the right to withdraw from an engagement at any stage if we become aware of information that conflicts with these conditions.
5. Matters we will not accept
OTNAXS will not, under any circumstances, take action to:
Remove factually accurate content serving a legitimate public interest.
Suppress verified court records or legally mandated public disclosures.
Flag or dispute genuine, honest customer reviews.
Distribute press releases containing false or unverifiable claims.
Assist in any action that violates UAE law or the laws of the jurisdiction in which the content appears.
6. Fees and payment
All fees are agreed in writing before any work commences. Fees are non-refundable once substantive work has been performed, except where OTNAXS determines, at the outset and before any such work, that a matter does not qualify. In that circumstance, no fee is charged.
Where an engagement spans multiple stages, payment terms for each stage are specified in the written agreement. All fees are quoted and payable in United States Dollars unless otherwise agreed.
7. Confidentiality
OTNAXS treats every matter as strictly confidential. We do not discuss client engagements with third parties, reference them in marketing materials, or disclose the identity of our clients without explicit written consent.
We expect the same discretion in return. The existence and terms of any engagement between us are considered confidential and should not be disclosed without our agreement.
8. Limitation of liability
OTNAXS’s aggregate liability in connection with any engagement shall not exceed the total fees paid for that specific matter. We are not liable for decisions made by Google, review platforms, media outlets, or any other independent third party, nor for any indirect, consequential, or reputational loss arising from those decisions.
9. Compliance
All services are delivered in compliance with: UAE Cybercrime Law (Federal Decree-Law No. 34 of 2021); UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021); Consumer Protection Law (Federal Law No. 15 of 2020); and Emirates Media Council regulations where applicable to press distribution.
10. Governing law and jurisdiction
These terms are governed by the laws of the United Arab Emirates. Any dispute arising in connection with an engagement shall be subject to the exclusive jurisdiction of the courts of the UAE. For legal correspondence: info@otnaxs.com
11. Amendments
These terms may be updated from time to time. Active clients will be notified of any material change by email. The version governing a specific engagement is the version in force on the date the written agreement was executed.